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Reflections and insights on effective sales and marketing strategies for small and local businesses.

From Team Samai and friends.

Published on: 11/07/2025

Not sure what to measure on your website? Here’s a simple guide to the most important analytics for small businesses, the benchmarks you should aim for, and how Samai makes tracking easy.

Results Based MarketingConversion Rate OptimisationSales FunnelsBusiness Growth MetricsWebsite Optimisation
Website Analytics 101 for SMEs: What to Track (and What The Numbers Really Mean)

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